Our WC Story
Through a process involving the Wheatland County Council, Economic Development Board and the Community and Development Services department we developed the WC brand's foundation.
Developed as a marketing and stakeholder engagement brand we worked on the fundamentals to align the purpose, goals and message. As the first phase of the ambassador team "Team WC" we designed the brand to promote the processes of development for customer service design. We seek to optimize the flow of services where possible.
In relation to marketing Wheatland County, the WC is also branded to promote and market visitation and the economic development strategic plan. The use of social channels, website and other collateral will also showcase the WC identity and messaging elements.